Director, Brand Marketing- Factor at HelloFresh | USA | $201K/yr – $350K/yr

HelloFresh

Director, Brand Marketing- Factor

USA (On-site)

$201K/yr – $350K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand narrative and category leadership for Factor, turning strategy into integrated campaigns that span paid, owned, earned, and experiential. Drive measurable brand outcomes through clear KPIs and cross‑functional alignment with Growth, Product Marketing, PR, and Partnerships.

Brand Strategy & Narrative: Define long term positioning and storytelling that anchors real food leadership.
Integrated Campaigns & Partnerships: Lead breakthrough 360° programs and a world class partnerships playbook to boost awareness and acquisition.
Cross Functional Leadership: Align Brand with Growth, Product, PR, Social, Analytics, and Product to inform launches and GTM with data-driven storytelling.

Job Description

Define and Scale the Brand - Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative.
Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value.
Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling.
Establish clear brand KPIs and hold teams accountable for measurable business outcomes.
Lead Breakthrough Marketing - Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels.
Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed.
Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact.
Create work that consumers choose to watch, share, and talk about.
Build Cultural Relevance - Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture.
Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation.

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011

Berlin, Berlin, DE

16K employees (1,525 in marketing)

www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

58% recommend to a friend

61% CEO approval