Director, Brand Marketing & Creative Services

District of Columbia, USA (On-site)

$90K/yr – $110K/yrDirector/Executive8+ years expRegular Employee

Posted 3 days ago

Job Summary

Own and optimize ULI's brand and creative services, leading the creative lifecycle from intake and resourcing to governance, vendor partnerships, and cross-channel activation across global markets.

  • Lead creative strategy and oversee multi-stakeholder campaigns
  • Build and manage team and budget, and monitor brand health

Job Description

Responsibilities

  • Lead and optimize creative intake, workflow, prioritization, resource allocation, and production processes, including overseeing the administration of RoboHead, ULI’s creative project management platform.
  • Oversee the development of, and provide creative leadership for, creative concepts, campaigns, publications, presentations, reports, videos, digital experiences, and marketing assets.
  • Ensure creative excellence across all brand touchpoints and maintain high standards of quality, innovation, and effectiveness.
  • Manage project prioritization and stakeholder expectations across a diverse portfolio of stakeholders.
  • Oversee and manage vendor relationships, production partners, agencies, freelancers, and creative technology platforms and their providers.
  • Ensure projects are delivered on time, within budget, and aligned with organizational priorities.
  • Develop and manage the annual brand and creative services budget.
  • Stay informed of design, content, technology, and digital marketing trends and incorporate best practices into ULI's creative approach.
  • Develop and maintain brand governance frameworks, guidelines, toolkits, templates, and standards.
  • Provide strategic consultation to stakeholders on branding, naming, messaging, and visual identity.

Requirements

  • Proven experience leading brand strategy and creative services, not just one or the other.
  • Experience managing a creative team that includes outsourced, freelance, or agency resources.
  • A track record of giving decisive, professional creative feedback, and standing behind it, even when the room disagrees.
  • Demonstrated success managing multi-stakeholder brands.
  • Experience overseeing integrated marketing campaigns and creative development
  • Strong understanding of brand architecture, messaging, design systems, customer experience, and marketing strategy.
  • Experience with brand research, audience insights, brand tracking, and performance measurement.
  • Exceptional organization and the ability to triage competing priorities under deadline pressure.
  • Comfort managing projects to a fixed budget and pre-set cost estimates, and communicating trade-offs clearly to stakeholders.
  • Bachelor's degree in Marketing, Communications, Design, Business, or a related field.

Preferred

  • Experience within an association, membership organization, or other complex, multi-stakeholder nonprofit brand.
  • Experience supporting on-site brand activation at large conferences or member meetings.
  • Familiarity with creative traffic or project management tools such as RoboHead.
  • Experience working across global or multi-market regions.

Benefits

  • The salary range for this position is $90,000 to $110,000. Actual compensation will be based on experience, education, skills, and other job-related factors. ULI offers a comprehensive benefits package including health, dental, and life insurance; generous vacation leave; and a retirement plan with employer match.
URBAN LAND INSTITUTE logo

URBAN LAND INSTITUTE

3.3 Glassdoor

ULI - the Urban Land Institute is a 501(c) (3) nonprofit research and education organization supported by its members.Founded in 1936, the institute now has over 40,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service.As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places.The mission of the Urban Land Institute is to shape the future of the built environment for transformative impact in communities worldwide.Members say that ULI is a trusted idea place where leaders come to grow professionally and personally through sharing, mentoring, and problem solving. With pride, ULI members commit to the best in land use policy and practice.

Founded in 1936
Washington, District of Columbia, USA
1.4K employees (32 in marketing)
50% recommend to a friend

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all URBAN LAND INSTITUTE salaries

Marketing Team

Marketing Team Size
32 (2% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
243.6K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
39.7%
Direct
52.1%
Referral
5.6%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~1.4K

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Director, Brand Marketing & Creative Services

URBAN LAND INSTITUTE · District of Columbia, USA · On-site