Responsibilities

• Partner with the Brand President and brand marketing team to refine and execute the overall brand marketing strategy.
• Collaborate closely with the centralized Marketing COE to develop fully integrated, multi-channel marketing campaigns across lead generation, branding, and retention initiatives.
• Lead the development and execution of high-quality marketing campaigns across national, regional, and local markets.
• Oversee and guide studio marketing programs, including advertising, promotions, PR, events, sponsorships, in-studio collateral, and customer-facing experiences.
• Drive marketing initiatives that generate leads, sales, and revenue through strong brand positioning, differentiated offerings, community engagement, and in-studio activations.
• Leverage marketing automation platforms and support franchisee marketing operations through scalable tools, systems, and best practices.
• Monitor, measure, and analyze campaign performance and ROI; translate insights into continuous improvement and optimization.
• Enhance internal marketing processes, systems, training, and communications to ensure alignment across brand leadership, internal teams, and local studio operators.
• Partner with studio owners and managers to develop and support hyper-local marketing strategies that drive awareness, traffic, and consistent brand messaging.
• Provide strategic input into community marketing and social media efforts to increase brand engagement and reach.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5-10+ years in brand/franchise marketing with proven revenue impact.
• Strong understanding of local store marketing, demand generation, and full-funnel member journeys (lead → intro offer → member → retention/reactivation).
• Experience coaching non-marketers (owners/GMs/front-desk) to execute playbooks and follow lead management processes.
• Comfortable with marketing and sales technology (CRM, marketing automation, paid media platforms, reporting dashboards).
• Data-driven mindset with the ability to translate performance metrics into clear, actionable recommendations.
• Excellent communication and presentation skills; able to influence and build trust with franchisees, cross-functional partners, and key stakeholder

Benefits

• Comprehensive Medical, Dental and Vision benefits
• Opportunities for additional bonuses
• Cell Phone Allowance
• 401k plan with 4% company match
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts up to 30% on retail brand merchandise
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services