Responsibilities

• The Director of Brand Marketing & Campaign Strategy is responsible for the development, management, and execution of enterprise-level branding, campaign strategies, customer segmentation, and marketing programs across the company's homebuilding brands. This role serves as the primary steward of brand positioning, messaging, creative strategy, marketing communications, and customer lifecycle campaigns, ensuring consistency while delivering scalable resources that support regional and local marketing teams.
• Initially focused on Trophy Signature Homes and the Dallas portfolio of brands, this role will establish and maintain clear differentiation between each brand, ensuring distinct market positioning, customer segmentation, product alignment, and value propositions.
• The Director will develop strategies that support a diverse product spectrum ranging from approximately $300,000 to $950,000+, creating targeted messaging that resonates with specific buyer profiles, including first-time buyers, move-up buyers, second move-up buyers, townhome purchasers, and luxury homebuyers.
• The Director will lead enterprise campaign planning aligned with seasonal market trends, inventory needs, sales objectives, and key phases of the homebuying journey.
• Working closely with the National Vice President of Marketing, Digital Marketing Manager, Regional Marketing Director, Division Marketing and Sales leadership, this position will create integrated marketing programs that drive awareness, engagement, lead generation, agent advocacy, and conversions while maintaining strong brand differentiation and consistency across the organization.
• Additionally, this role serves as a key marketing resource to Green Brick Partners, supporting parent company initiatives including board presentations, corporate branding, and enterprise-wide marketing strategies that elevate the Green Brick portfolio of brands.
• Brand Strategy, Positioning & Governance - Serve as the enterprise brand steward for all company brands, ensuring consistent positioning, messaging, visual identity, and customer experience - Develop, maintain, and enforce brand standards, messaging frameworks, creative guidelines, and marketing toolkits - Lead brand evolution strategies that support company growth, market expansion, and changing consumer preferences - Ensure alignment between corporate brand strategy and local market execution - Maintain consistency across all customer-facing communications and marketing assets
• Portfolio Management & Customer Segmentation - Establish and maintain clear market positioning and differentiation for each Dallas and enterprise brand - Define and manage customer segmentation strategies across all brands to minimize overlap and maximize market coverage - Create distinct brand identities and value propositions based on customer profiles, product offerings, lifestyle aspirations, and price points - Develop differentiated marketing strategies for product categories including First-Time Buyers, Move-Up Buyers, Second Move-Up Buyers, Townhome Buyers, and Luxury Buyers - Align messaging, campaigns, and marketing investments with target customer segments based on demographic, psychographic, geographic, and behavioral data - Partner with Sales, Product Development, and Leadership teams to ensure brand positioning aligns with product offerings and community strategies - Oversee strategic messaging across product ranges spanning approximately $300,000 to $950,000+, ensuring customers clearly understand each brand's value proposition and place within the portfolio
• Enterprise Campaign Strategy & Development - Partner with division and marketing leadership to develop and manage a comprehensive annual marketing campaign calendar aligned with company objectives, inventory priorities, community launches, and sales goals - Create enterprise-level campaigns that support awareness, consideration, conversion, move-in, referral, and loyalty objectives throughout the customer lifecycle - Design integrated marketing campaigns that leverage seasonal homebuying trends, market conditions, and consumer behavior - Build scalable campaign frameworks that regional and local marketing teams can customize for market-specific execution - Lead campaign planning for new community openings, product launches, inventory initiatives, promotional offerings, and brand awareness efforts - Partner with Sales and Operations teams to support strategic business initiatives through targeted marketing campaigns
• Seasonal & Homebuyer Lifecycle Marketing - Develop campaign strategies aligned with key homebuying seasons including spring homebuying season, summer move opportunities, back-to-school timing, year-end sales events, and interest rate/market-driven opportunities - Create campaigns tailored to each phase of the customer journey: Awareness, Consideration, Home Search, Purchase Decision, Contract to Close, Move-In, and Referral/Advocacy - Develop audience-specific messaging that addresses the unique motivations and needs of various buyer groups - Ensure campaigns meet customers where they are in their buying journey while supporting sales goals and inventory strategies

Requirements

• BA/BS in Marketing, Communications, or related field required.
• Minimum 10 years of progressive marketing experience with a national homebuilder.
• Possess an innate marketing acumen and a passion for the consumer.
• Adept at managing agency partners and applying best practices in evaluating creative vendor partners.
• Proven success using database (corporate and 3rd-party) marketing to drive tangible business results.
• Unafraid to test boundaries, challenge traditional thinking, speak-up and lead-up to drive the business.
• Highly organized with attention to detail & eye for quality execution yet understands role in big picture.
• Outstanding written and verbal communication skills, as everything about this role is consumer-facing.

Benefits

• Green Brick Total Compensation: Competitive compensation and bonus program
• Multiple Medical and ancillary benefits
• 401(k) with Company Match
• Home Purchase Discount