Director of Brand Marketing at Blue Heron Capital | Salt Lake City, UT

Blue Heron Capital

Director of Brand Marketing

Salt Lake City, UT (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and identity at a senior level to shape market position and storytelling.

Own brand strategy, identity, and cross-channel messaging.
Must-have: 10–15 years in brand/marketing with 3–5 years in leadership.
Standout: Proven ability to build and scale multidisciplinary teams in high-growth environments.

Job Description

Responsibilities

Brand Strategy: Develop and install a comprehensive brand strategy that aligns with company vision, business objectives, and competitive positioning. Define where the brand needs to go, establish measurable brand goals, and build/lead the roadmap to get there.
Company Identity: Own the evolution of our corporate identity - who we are, how we differentiate and compete, and how we show up in the market - including logo, color systems, typography, iconography, and all visual standards, ensuring it reflects who we are and resonates with our audience at every stage of company growth.
Messaging Platforms: Build and maintain a cohesive messaging architecture that clearly communicates our value proposition, differentiators, and narrative across all audiences, channels, and use cases.
Voice, Tone & Style: Evolve our brand voice and tone guidelines, ensuring consistent and authentic communication across all written and verbal content - from marketing copy to customer emails and webinars to customer/partner collateral, pitch decks, thought leadership, press releases, and executive communications.
Persona Development: Lead the research and development of detailed buyer, user, and audience personas. Ensure all brand and marketing efforts are grounded in a deep understanding of who we're speaking to and what motivates them.
Product Marketing: Partner closely with Product, Sales, and Customer Service to develop positioning, messaging, and go-to-market strategies for new products, services, and features. Translate complex capabilities into clear, compelling narratives that drive awareness and adoption by customers, partners, providers, and clients.
Thought Leadership & Content Marketing: Build a thought leadership program that positions our executives, subject matter experts, and brand as authoritative voices in the industry. Own the editorial strategy behind bylines, speaking opportunities, podcasts, webinars, and owned content channels. Utilize PR to establish our brand as a leader in a crowded marketplace. Leverage long- and short-form content to activate our brand and accelerate the adoption and utilization of our commercial, provider, and consumer products and services.
Public Relations: Oversee PR strategy and agency relationships, driving proactive media coverage, managing reactive communications, and ensuring a consistent brand narrative across earned media. Build strong relationships with key journalists, analysts, and industry influencers.
Visual & Marketing Design: Lead the in-house design function responsible for all brand, marketing, sales, and service creative including campaign assets, digital content, sales collateral, product marketing materials, advertising media, pitch decks, internal communications, etc. Champion design quality and creative excellence across the organization.
Events & Conferences: Own the strategy and execution of our event presence, from flagship owned events to third-party conferences and industry summits. Ensure every event touchpoint is a premium, on-brand experience that builds community and drives pipeline.
Competitive Intelligence: Oversee the assembly of intelligence and insights about key competitors and industry participants to help inform the company’s investment strategy and roadmap.

Requirements

10-15 years of brand, marketing, or communications experience, with at least 3–5 years in a senior leadership role
Proven track record of building and scaling brand functions at high-growth B2B, B2B2C, or B2C companies
Deep expertise in brand strategy, identity, and storytelling, with a strong creative sensibility
Experience building, leading, and developing high-performing, multidisciplinary teams (design, content marketing, product marketing, brand management)
Exceptional written and verbal communication skills — you are a storyteller at your core
Strong executive presence with the ability to influence at the C-suite level and across the organization
Data-informed approach to brand building, with experience measuring brand health, awareness, equity, and the quantitative impact of brand marketing investments (e.g., on conversion rate and close rate)
Experience hiring/managing agency and contractor relationships (creative, PR, events, WebDev)
A collaborative, low-ego leadership style with a bias for action

Preferred

Experience in the mental healthcare industry and/or marketing to commercial healthcare organizations, employers, patients, or providers
Background in or deep appreciation for design and visual craft
Experience building content and thought leadership programs with measurable results
Startup or scale-up experience where you've had to do more with less

Benefits

Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:
Competitive salary and stock options
Tava mental health benefit – free access to therapy for you and your family
Medical and dental insurance – for you and your dependents
Monthly HSA contributions
Generous PTO and paid holidays
Work from home
Paid parental leave
Weekly team lunches
Opportunity to shape a growing company and culture
For tax purposes, priority will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, and Washington.
Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

Blue Heron Capital

Blue Heron Capital is a growth equity firm based in Richmond, Virginia. Nothing excites us like growth and disruption, and that’s why we fund big ideas in healthcare and enterprise technology. We use the powerful combination of financial capital and the human capital of our OA Collaborative to invest in companies where we have deep, relevant experience. This business-building strategy gives portfolio management teams access to diverse experiences and insights to accelerate their company growth.

Founded in 2006

Richmond, Virginia, USA

23 employees (2 in marketing)

www.blueheroncap.com