Director - Brand Management - Spirits

Dallas, TX (Unknown)

$188K/yr – $313K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-brand marketing strategy and P&L for a complex spirits portfolio, aligning BSP and OGSM to channel plans and budgets.

  • Own strategy, budgets, and senior-approval BSPs to harmonize brand plans with market dynamics.
  • Must-have: P&L management for a portfolio of brands.
  • Standout: Leadership coaching and Agile cross-functional execution across retail and on-premise.

Job Description

Responsibilities

  • Join Gallo to lead the strategy and execution of marketing for a complex brand or portfolio, setting the vision, goals, and three-year plan that drive P&L performance. You will partner with BU leadership and cross-functional teams to translate Brand Strategic Positioning (BSP) and OGSM into channel strategies, pricing decisions, and measurable KPIs, while adapting plans to market dynamics and competitive conditions.

Requirements

  • Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
  • Required to travel up to 25% of the time in-market in order to perform job duties.
  • Experience managing total P&L for a group of brands.
  • Knowledge of the on-premise channel.
  • Experience managing large A&P budgets with a diverse marketing mix.
  • Experience managing a broad range of stakeholders & multiple external agencies.
  • Ability to effectively manage competing priorities and operate with a sense of urgency.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
  • Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice to Have

  • Master's degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
  • Deep understanding of the nuances in the on-premise channel.
  • Proven ability to build credibility & excel in a global environment.
  • Experience running networks of advocacy & influencer teams.
  • Experience working in an agile environment.
  • Beer or spirits industry experience.

Benefits

  • We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
GALLO logo

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933
Modesto, California, USA
5.4K employees (494 in marketing)

Traffic Signals

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50.1K
Traffic Source Mix
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36%
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Headcount Trend

Current headcount: ~5.4K

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