Responsibilities

• Mentor and develop a high-performing team, empowering them to excel in the ever-evolving landscape of PR, social + influencer marketing.
• Craft compelling narratives that resonate with community and target audiences, with a pulse on culture, social conversations and influential voices to amplify brand messaging.
• Partner with cross-functional teams, including marketing, creative, product development, and key countries to ensure seamless integration of communications plans.
• Develop and implement a comprehensive global advocacy strategy sourcing talent and creator partners to shoot and develop content that align with brand vision.
• Cultivate and manage relationships with key influencers, brand ambassadors, and media partners to drive brand love and engagement.
• Develop data-driven insights to track KPI’s, optimize campaign performance, and measure the impact of activations.
• Other responsibilities as assigned by your manager.

Requirements

• 10+ years of experience in social and influencer strategy within a leadership role
• In-depth, knowledge and understanding of influencer marketing and social platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
• Proven experience with content creations, influencer + ambassador programs, community management and brand communications.
• Experience developing compelling influencer campaigns and effective content strategies

Preferred

• Exceptional organizational skills and high level of attention to detail
• Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
• Creative problem solver
• Ability to develop solid relationships and lead with influence
• Ability to manage in complex, matrixed, fast paced environment

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?