Responsibilities

• Leads a team of high-performing consumer researchers directly aligned to ADUSA brands, ensuring each brand is supported by dedicated, high-quality research resources
• Sets clear roadmap, focus, and ways of working for brand-aligned research teams, ensuring alignment to both brand needs and ADUSA critical priorities
• Partners with brand leadership to identify key business questions and translate them into structured research plans and priorities
• Oversees the design and execution of qualitative and quantitative research to address brand-specific opportunities
• Ensures consumer research is embedded into day-to-day decision-making across brand Strategy and other relevant teams
• Acts as the primary point of integration with cross-brand consumer research, ensuring enterprise research (e.g., segmentation, BHT, CX, NPS) is activated effectively within each brand
• Brings forward brand-specific customer understanding, regional nuances, and competitive dynamics to inform enterprise research agendas
• Ensures delivery of clear, actionable research outputs, translating findings into business implications and recommendations for brand leadership
• Builds strong relationships with cross-functional stakeholders to drive adoption and impact of consumer insights
• Manages research vendors, budgets, and resources aligned to brand needs

Requirements

• Bachelor's degree in marketing, business, psychology, social sciences, or related field; MBA or advanced degree strongly preferred
• 10+ years of experience in consumer research, market research, or consumer insights, with experience supporting multi-brand or multi-market organizations
• Proven track record of leading and scaling consumer research teams and delivering insights that drive in-market business decisions
• Deep expertise in qualitative and quantitative research methodologies, including study design, execution, and insight translation
• Strong ability to connect enterprise (cross-brand) research with localized, brand-specific insights and business needs
• Exceptional stakeholder management and influencing skills, with experience partnering closely with senior leadership and cross-functional teams
• Demonstrated success translating complex research findings into clear, actionable recommendations that drive business performance
• Applicants must be currently authorized to work in the United States on a full-time basis