Director, Brand and Communications

USA (Remote)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead Versaterm’s global communications and brand storytelling to boost visibility, with senior-level content and crisis readiness as core signals.

  • Own global comms strategy and executive visibility across media and thought leadership.
  • Must-have: 10-15+ years in corporate comms with leadership experience and strong media relations.
  • Standout: Proven ability to translate complex public-safety technology into compelling narratives and investor-ready content.

Job Description

Responsibilities

  • Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
  • Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
  • Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
  • Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
  • Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
  • Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
  • Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
  • Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
  • Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
  • Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
  • 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
  • Proven track record of developing and executing global communications programs that drive visibility and influence.
  • Strong media relations expertise, with established relationships across technology, business and industry trade media.
  • Experience managing and collaborating with global PR and communications agencies.
  • Exceptional storytelling, writing and executive communication skills.
  • Ability to translate complex technology and business strategies into compelling, human-centered narratives.
  • Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
  • Experience leading internal communications or culture initiatives.
  • Compliance with the FBI CJIS Security Policy; comprehensive background check required.

Preferred

  • Experience with crisis and reputation management planning.

Benefits

  • Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization.
  • In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
  • Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment.
Versaterm logo

Versaterm

4.1 Glassdoor

Versaterm is on a mission to design and deliver a purpose-built ecosystem of solutions that enhances community safety—from five minutes before an incident occurs to five minutes after. As your trusted partner, we can help your organization achieve new efficiencies, deliver exceptional experiences and foster safer communities with more just outcomes.

Founded in 1977
Nepean, Ontario, CAN
480 employees (29 in marketing)
84% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
17K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
34.2%
Direct
47.4%
Referral
9.1%
Social
7.6%
Paid
1.2%

Headcount Trend

Current headcount: ~486

Marketing Team

Marketing Team Size
25 (5% of company)

Recent News