Responsibilities

• Develop and implement an annual marketing plan based on the resort strategy supported by a detailed budget; deliver seasonal and annual performance recaps, evaluate goal attainment, and recommend actions to enhance results.
• Monitor weekly business performance and guest satisfaction feedback, and use these insights to shape initiatives that support annual OKRs.
• Adapt to changing business conditions and apply new tactics as needed to solve complex problems.
• Collaborate with cross-functional teams to create guest offerings aligned with the consumer journey and guest needs.
• Lead the creative vision for seasonal marketing campaigns and ensure concepts reflect Crystal Mountain's brand voice, sense of place, and adventurous spirit.
• Lead development and implementation of promotion and paid advertising plans.
• Translate business goals into bold creative briefs that inspire compelling campaigns across digital, social, video, experiential, and on-mountain channels; perform post campaign analysis and optimize.
• Champion innovative formats including video storytelling, experiential marketing, interactive digital experiences, and user-generated content.
• Serve as the creative conduit across F&B outlets, retail, ski & ride school, and other teams; transforming their business needs into compelling content, digital and physical experiences.
• Maintain, follow, and enforce brand guidelines and standards for digital and on mountain guest experience.

Requirements

• Growth mindset to learn new technologies, ways of working and ideas as they come along from any level of the company; be open to feedback and daily optimization.
• Demonstrated knowledge of marketing practices and principles, including paid media and CRM.
• Ability to think creatively and big picture while aligning brand and company goals.
• Willingness to dig into details and weeds to resolve issues.
• Experience in establishing and maintaining effective relationships with direct team and cross functional departments.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint and ability to quickly master programs such as Asana, PowerBI and Medallia.
• Experience in strategic communication and social media planning.
• Experience in principles, concepts, and practices of project management.
• Experience leading projects with cross-functional teams from different departments.
• Ability to work in a dynamic environment with modest supervision.

Preferred

• Experience with brand partnerships and influencer programs
• Public relations or earned media experience

Benefits

• Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)
• Free Alterra season pass for spouse and dependents 25 & under
• 50% off window ticket price at IKON partner resorts
• Free access to Alterra Mountain destinations during time off
• Free ski-referral letters for employees to use at other mountain resorts during time off
• Free friends & family day-ski vouchers (Periodic allotment)
• Discounts on Ski & Snowboard Lessons
• Discounts on Ski & Snowboard Rentals
• Discounts on Gear Tune-Ups
• Discounts on Food & Beverage