Director, Brand & Communications, Incubator - Global at Estée Lauder Companies | New York, USA

Estée Lauder Companies

Director, Brand & Communications, Incubator - Global

New York, USA (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand strategy and storytelling for DECIEM’s incubator brands, leading positioning, media outreach, and cross-functional execution.

Must-have: 10+ years in brand/communications with startup or consumer-brand exposure
Standout: Leadership of a small, high-impact team and cross-functional collaboration

Job Description

Responsibilities

Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
Ensure each incubator brand has a clear “why” with a distinct point of view
Guide brand evolution from launch through scale, adjusting strategy as brands grow and capitalizing on consumer feedback, talkability, and real-time opportunities
Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
Work closely with the Social Media Manager in developing content calendar and community building tactics
Work closely with Art Director and Creative team to define the brand & creative approach for each incubator brand
Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
Build and mentor a small but high-impact brand & communications team focused on creativity and agility

Requirements

10+ years of experience in brand and/or communications - ideally within consumer brands, startups, or agencies
5+ years of people management and /or leadership experience is required
Proven experience building brands from early stages or leading rebrands
Demonstration of an entrepreneurial spirit with future-thinking mindset and self starter motivation
Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.

Benefits

Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
4 months of paid time off for new parents (inclusive of all genders).
Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
First dibs on new products.
A generous discount on products for DECIEM and other Estee Lauder brands.

Estée Lauder Companies

3.8 Glassdoor

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.To explore our current job openings, go to www.elcompanies.com

Founded in 2007

New York, New York, USA

55K employees (6,397 in marketing)

www.elcompanies.com

72% recommend to a friend

72% CEO approval