Responsibilities

• Lead creative development from brief through production and launch. Originate and shape the ideas that define how the brand shows up across TV, video, digital, social, and direct response. You bring strategic clarity to a brief and creative conviction to a review. You know what good looks like, and you do not settle for less.
• Define and evolve the brand’s communications strategy across paid, owned, and earned channels. Build the messaging architecture and campaign frameworks that connect Sono Bello’s business objectives to the patients and prospective patients who matter most. Ensure brand storytelling and direct response communications reinforce each other rather than pulling in different directions.
• Set the creative direction for external agency partners and hold them accountable. You write briefs that inspire great thinking and give feedback that elevates the work. You know how to build a relationship with an agency that brings out their best, and you are not afraid to push when the work is not there yet.
• Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. Set the standards, prioritize the work, and build a team culture rooted in craft, accountability, and continuous improvement. Invest in your people and help them grow.
• Partner with the Integrated Media team, service line, and analytics teams to understand what is working and why. Use performance data and consumer insight to sharpen creative strategy over time. You believe in evidence as much as instinct, and you use both to make better work.