Responsibilities

• Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
• Maintain and organize a database of all press assets and images for easy access
• Support marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Align with product marketing leads on product messaging and key talking points to include in press materials.

Requirements

• 12+ years of experience in PR/communications with a deep knowledge of ad tech. Agency experience is preferred, but not required.
• Residence in the tri-state area with the ability to work from the NYC office regularly.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the CTV landscape and advertising platforms.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
• Experience with risk mitigation, privacy and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.
• Strong PR acumen and the ability to instinctually make strategic decisions.

Preferred

• Agency experience is preferred.