Responsibilities

• Define and lead a global startup marketing strategy aligned with AWS's sales, business development, and product goals, with a focus on driving awareness, adoption, and revenue growth across the startup lifecycle
• Build, lead, and develop a high-performing team of marketing managers responsible for demand generation, integrated campaigns, digital marketing, events, and community programs
• Develop compelling messaging and content strategies that resonate with founders, technical leaders, and early-stage decision-makers across diverse startup ecosystems globally
• Lead the design and execution of scalable, repeatable global marketing programs with targeted reach across startup segments—from pre-seed to growth-stage companies
• Drive demand generation through integrated campaigns, account-based marketing, digital programs, and tailored startup-focused events that deliver measurable pipeline and revenue outcomes
• Oversee the strategy and evolution of AWS startup community programs and physical/virtual experiences that connect developers and entrepreneurs with AWS expertise and resources
• Identify and cultivate strategic partnerships with venture capital firms, accelerators, incubators, and technology partners to expand AWS's reach and credibility in the startup ecosystem
• Work closely with sales leadership and sales operations to define, track, and optimize joint goals around funnel metrics, pipeline revenue, and customer conversion
• Lead market analysis and voice-of-customer programs to identify growth opportunities, inform go-to-market strategy, and continuously improve program effectiveness
• Continually experiment with new marketing approaches and channels to engage startup customers in innovative, authentic ways
• Track, measure, and report on the performance of marketing programs to sales and marketing leadership, using data to drive iterative optimization
• Manage marketing budget, including allocation, forecasting, and reconciliation

Requirements

• 15+ years of relevant B2B technology marketing experience, with demonstrated success marketing to startup or developer audiences
• 5+ years of experience working within or marketing to the startup community, with a strong understanding of the venture capital, entrepreneurial, and developer ecosystems
• Proven track record of building and leading high-performing marketing teams that deliver scalable, metrics-driven programs
• Experience designing and executing integrated demand generation programs across digital, events, and content channels
• Strong technical acumen and understanding of cloud computing, open source, containers, serverless, machine learning, or adjacent technologies
• Demonstrated ability to work cross-functionally with sales, business development, product, and partner teams to drive pipeline and revenue outcomes
• Proven success managing complex, multi-faceted global marketing programs from strategy through execution
• Superior written and verbal communication skills, with the ability to translate complex technical concepts for diverse audiences
• Strong analytical skills and business acumen, with experience using data to optimize marketing performance
• Willingness to travel

Preferred

• MBA or advanced degree preferred
• Experience building or scaling startup community programs, accelerator partnerships, or developer marketing initiatives
• Familiarity with emerging disruptive technologies and their relevance to startup builders (e.g., generative AI, cloud-native infrastructure, open source)
• Experience in a global marketing organization, working across worldwide and regional teams
• Outstanding organizational skills and attention to detail
• Passion for the startup ecosystem and entrepreneurship

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.