Director, Audiences at Publicis Collective | Atlanta, GA | $56K/yr – $77K/yr

Publicis Collective

Director, Audiences

Atlanta, GA (On-site)

$56K/yr – $77K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead audience strategy and data-driven media planning for a senior data/ audience-focused role, owning data integration, cross-team collaboration, and measurement.

Own audience planning and data strategy, integrating audience data into media plans and reporting.
Must-have: 8+ years in digital media with strategy/analytics and team leadership.
Standout: Proven cross-team collaboration and leadership of junior audience staff.

Job Description

Responsibilities

Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
Collaboration Across Teams: Work with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into data-driven media strategies.
Developing Strategies And Insights: Create strategies and insights that align with clients' business objectives and desired outcomes.
Technical And Analytical Expertise: Apply a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
Driving Client Outcomes: In partnership with VP, support efforts to use data and technology effectively to achieve client goals and enhance business results.
Subject Matter Expertise: Stay informed of current Adtech/Martech ecosystems trends and privacy rules and regulations.
Data Management: Define and track audience groups, coordinate data sharing with partners, and compile performance reports.
Build And Maintain Relationships: With internal agency counterparts, data & technology vendors and clients.

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com