Director, Audience Data & Platform Sol at Publicis Media | New York City, NY | $135K/yr – $165K/yr

Publicis Media

Director, Audience Data & Platform Sol

New York City, NY (On-site)

$135K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own and translate audience data into media strategy across platforms by coordinating data partnerships, defining audiences, and turning insights into actionable plans and reporting.

Build data-informed media strategies and drive audience-centric decisions across client accounts.
Manage data partnerships, audience definitions, and performance reporting to shape plans and go-to-market approaches.
Stay current on media trends and share knowledge to elevate the team and client outcomes.

Job Description

Responsibilities

Act as resource to demonstrate agency knowledge of digital strategies
Own and maintain relationships with audience data partners and internal agency counterparts
Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
Maintaining knowledge of current media trends and provide training to employees when necessary.
Help create client presentations & provide agency POVs to client based on client data strategy objectives
Grow day to day client relationships focused on data & internal agency leads
Oversee & Set Precedent of the management of the day to day relationship with DMP or "DMP Like" platforms (Data Management Platform)
Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
Prepare & present data strategy presentation and drive integration in media plan focused on audience details
Support and/or manage thought leadership and roadmap planning of signal loss and data privacy initiative

Requirements

B.A. or B.S., preferably in Marketing, Advertising, or Data Science
7+ years of experience preferred in digital media, ad technology, ad operations, or analytics
Self-starter who is quick to learn and eager to contribute
Excellent interpersonal, verbal, written communication, and presentation skills
Experience managing multiple, competing priorities, duties and/or projects
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Benefits

medical coverage
dental
vision
disability
401K
parennial and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com