Responsibilities

• Define and execute the strategic roadmap for the Audience Activation team, ensuring growth, innovation, scalability, and alignment with overall agency goals.
• Serve as the agency’s subject-matter expert in addressable and audience activation strategies, guiding thought leadership and innovation.
• Anticipate shifts in the addressable media and data landscape and proactively adapt strategy, tools, and offerings accordingly.
• Lead, mentor, and inspire a team across channels including Display, Video, Audio, and Direct Mail.
• Foster a high-performance culture rooted in innovation, collaboration, accountability, and continuous improvement.
• Promote cross-channel fluency to ensure teams think holistically about audience activation rather than operating in silos.
• Identify and address operational gaps cross-functionally, ensuring streamlined processes, knowledge transfer, and collaboration.
• Partner with Client Experience leadership to develop scalable enablement tools, playbooks, and training that empower account teams to confidently sell and position audience activation solutions.
• Improve workflows, communication, and handoffs to support flawless execution from strategy through delivery.
• Identify opportunities to scale activation tactics and team workflows through automation, standardized processes, and centralized tools.
• Champion the adoption of technology and process improvements that reduce manual effort, minimize errors, and increase speed to market.
• Balance innovation with operational rigor to ensure solutions are scalable, sustainable, and profitable.
• Oversee the performance and strategic use of activation platforms including DSPs, data onboarding solutions, and proprietary tools (e.g., FullThrottle NOVA).
• Continuously evaluate new platforms, data providers, and technology partners to enhance audience reach, targeting precision, measurement, and cost efficiency.
• Collaborate with data, analytics, and leadership teams to ensure best-in-class targeting, identity resolution, and attribution capabilities.
• Cultivate and maintain strategic partnerships with key media, data and technology partners.
• Identify and test emerging solutions that unlock access to new or underserved audiences.
• Ensure that activation strategies are executed according to industry and agency best practices.
• Oversee performance monitoring, insights delivery, and optimization recommendations for all audience-led campaigns.