Director, Athletics Consumer Marketing at University of South Florida | Tampa, FL

University of South Florida

Director, Athletics Consumer Marketing

Tampa, FL (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive fan-focused, revenue-generating marketing for USF Athletics across paid media and digital channels, overseeing a two-manager team.

Own integrated consumer marketing strategy to boost ticket sales and fan engagement.
Strong leadership of two managers across paid media, site, email, and app.
Oversee the fan journey with cohesive, measurable campaigns across touchpoints.

Job Description

Responsibilities

Lead all fan-facing, revenue-generating marketing efforts across paid media, digital platforms, and owned communication channels.
Develop and execute integrated consumer marketing strategies that drive ticket sales, attendance, fan acquisition, engagement, and retention.
Oversee paid advertising, the USF Athletics website, email marketing, and the mobile app.
Directly manage and develop two managers responsible for these functional areas.
Shape the fan journey and ensure cohesive, measurable, and high-performing marketing efforts across all touchpoints.
Operate within a high-energy, collaborative athletics setting; required evening and weekend work to support events and key campaigns.

Preferred

Exceptional leadership and people-management skills
Strong communication and presentation abilities
Ability to thrive in a fast-paced, deadline-driven environment

Benefits

Medical, dental and life insurance plans
Retirement plan options
Employee and dependent tuition programs
Generous leave
Hundreds of employee perks and discounts

University of South Florida

The University of South Florida, a high-impact research university dedicated to student success and committed to community engagement, generates an annual economic impact of more than $6 billion. With campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF serves approximately 50,000 students who represent nearly 150 different countries. U.S. News & World Report has ranked USF as one of the nation’s top 50 public universities for five consecutive years, and this year USF earned its highest ranking ever among all universities public or private. In 2023, USF became the first public university in Florida in nearly 40 years to be invited to join the Association of American Universities, a prestigious group of the leading universities in the United States and Canada. Through hundreds of millions of dollars in research activity each year and as one of the top universities in the world for securing new patents, USF is a leader in solving global problems and improving lives. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.

Founded in 1956

Tampa, Florida, USA

19K employees (728 in marketing)

www.usf.edu