Director of Analytics & Insights

USA (On-site)

$170K/yr – $230K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive analytics strategy and leadership for an ecommerce analytics practice, shaping measurement frameworks and AMC-based insights.

  • Own the analytics vision and measurement frameworks for ecommerce brand performance.
  • Must-have: 10+ years in analytics with 7+ years leading teams; AMC expertise.
  • Standout: Build and lead standardized dashboards, data pipelines, and cross-functional insights.

Job Description

Drive analytics strategy and leadership for an ecommerce analytics practice, shaping measurement frameworks and AMC-based insights.

  • Own the analytics vision and measurement frameworks for ecommerce brand performance.
  • Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization
  • Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage
  • Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration.
  • Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey
  • Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators
  • Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion
  • Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value
  • Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization

Requirements

  • 10+ years of progressive analytics and insights experience, with at least 7 years in leadership roles building and managing analytics teams
  • Deep expertise in digital advertising measurement, with specific knowledge of Amazon Advertising platforms, tools, and metrics
  • Demonstrated mastery of Amazon Marketing Cloud (AMC), including query development, audience insights, and attribution modeling
  • Extensive knowledge of Amazon's Omnichannel Metrics and how to leverage them for comprehensive brand performance measurement
  • Strong foundation in ecommerce analytics encompassing category management, retail operations, brand health, and customer behavior
  • Proven track record developing measurement frameworks that help brands understand performance holistically, from awareness to retention
  • Experience with upper funnel media measurement and connecting awareness/consideration efforts to business outcomes
  • Bachelor's degree in Analytics, Statistics, Business, Marketing, or related field; advanced degree (MBA, MS) strongly preferred
  • Expert-level proficiency in data visualization platforms (Tableau, Looker, or similar enterprise BI tools)
  • Advanced SQL skills for complex data manipulation and analysis

Preferred

  • Advanced degree (MBA, MS) strongly preferred

Benefits

  • Medical
  • Dental
  • Vision
  • Bonus
  • PTO
  • 401K
Global Overview logo

Global Overview

3.6 Glassdoor

In the complex world of e-commerce, sustainable growth comes from understanding how everything connects—operations, retail, creative, advertising, and data working as an integrated system, not isolated tactics. That's why Global Overview (GO) specializes in building holistic strategies across the full e-commerce landscape, from marketplace optimization to national media investments. Since 2008, GO has prioritized long-term partnerships over short-term transactions. Our Advanced Partner status with Amazon and agency partnerships with Walmart, Roundel, and other major retailers give our clients first-to-market opportunities and strategic advantages toward our 3 core objectives: - Drive Profitability - Deliver Higher Market Share - Build Brand Equity Whether we're supporting brands on Amazon, other major retailers, or through integrated media strategies, we know that when our partners grow, we grow. That's how strategic partnerships should work. Based in Minneapolis | Seattle | London globaloverview.com**Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.

Founded in 2008
Hopkins, Minnesota, USA
153 employees (85 in marketing)
62% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
33.1%
Direct
43.5%
Referral
8.7%
Social
12.6%
Paid
1.6%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
80 (52% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
4