Responsibilities

• Oversee implementation of CRM data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Act as a key data partner for clients, understand client strategy and respond to client needs and feedback appropriately; act as liaison with client’s data team, representing the needs of the marketing team and ensuring data is available in actionable formats
• Build strategic measurement plans and learning agendas
• Understand needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Guide junior team members to build foundational reports, understand data implications, and deliver presentations that highlight relevant results and proposed actions
• Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
• Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends

Requirements

• 8-10 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Bachelor’s degree in any related field that includes significant quantitative study, or equivalent experience
• Strong critical thinking skills, and proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of data tools and platforms
• Fully able to organize and prepare well written documents independently, and guides the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely
• Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar
• Experience working with complex customer databases; familiarity with data structures and processes and able to communicate effectively between marketing and technical teams

Preferred

• Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases is a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.