Director - Amex Offers Digital Media Data Analytics

New York City, NY (Hybrid)

$144K/yr – $256K/yrDirector/ExecutiveFull time

Posted 3 days ago

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Job Summary

Own and drive the commercial analytics roadmap for Amex Offers, partnering with Sales, Product, and Strategy to influence pricing, GTM, and AI-enabled decisions, while advancing attribution, MMM, and forecasting to boost revenue and advertiser value.

Shape CLO analytics strategy and lead AI-driven transformation across the organization.
Collaborate with leadership to scale analytics into core commercial workflows.

Job Description

Responsibilities

Lead the commercial analytics vision for our digital media and card-linked offers (CLO) business.
Solve complex business problems, shape go-to-market (GTM) strategy, and own the analytics roadmap that drives revenue growth, advertiser value, and platform adoption.
Operate as a senior thought partner to Sales, Product, and Strategy leadership—using data and advanced analytics to influence how we price, sell, optimize, and scale our advertising solutions, including media measurement frameworks, channel performance optimization, and advertiser ROI modeling.
Lead the AI and advanced analytics agenda for the broader Amex Offers analytics organization—defining the vision, identifying high-impact use cases, and driving the integration of AI/ML into core commercial workflows.
Advance capabilities across attribution, incrementality measurement, market mix modeling (MMM), targeting, forecasting, and pricing, while partnering with Data Science and Technology teams to scale adoption and embed intelligent decisioning into day-to-day business processes.
Be a high-impact role at the intersection of analytics, revenue strategy, and product innovation, with a mandate to modernize how analytics is delivered and leveraged across the organization.
Directly shape how Amex Offers drives revenue and delivers value to advertisers by combining deep commercial analytics, structured problem solving, and leadership of AI-driven transformation to influence product strategy and go-to-market execution.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval