Director, Americas Hub Insights & Marketing Capabilities at The HEINEKEN Company | White Plains, NY | $165K/yr – $190K/yr

The HEINEKEN Company

Director, Americas Hub Insights & Marketing Capabilities

White Plains, NY (On-site)

$165K/yr – $190K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead Brand Insights across the Americas, guiding equity research and annual planning.

Must-have: 5–10 years in Brand Insights with client-side experience.
Standout: cross-market leadership, training programs, and global standards adoption.

Job Description

Responsibilities

Brand Equity Leader: manage research relationships for the Americas and US. Drive thought leadership on equity building, applications to annual planning. Drive efficiency of running the program.
Americas HUB: Maintain existing high level of service to wide variety of markets, including annual learning plans and brand planning workshops. Execute research in focus markets (division of markets to be decided with direct report)
Heineken Way of Brand Building Champion: Ensure Americas marketing teams are living the brand building values of the company by creating a training calendar, sharing best practices and cases studies, etc. Supports VP, US CMO and Regional Marketing Excellence in this
Cross-Market Foundational Insights: Conduct marquee market research that will understand key consumer topics. These are expected to be 1-2 per year. Cascade and share key insights across markets on existing research
Community Building: Support VP and Regional Lead in creating community of CMI leaders
Research Protocols & Standards: Cascade global standards across all markets, solicit feedback from markets. Support VP in discussions with HQ. Source market-appropriate solutions.
Support global AI marketing initiatives, e.g. needs identification and deployment

Requirements

Bachelors degree
5-10 years of experience in Brand Insights, with at least 4 in client-side
Must have significant experience with standard Insights activities (e.g. comms measurement, pack and innovation development, brand positioning, Voice of Consumer, brand health/equity) and executing relevant standard market research
People management experience
Proactive and clear communicator
Comfortable making clear recommendations and taking ownership to ensure acted on
Able to manage competing timelines and priorties
Comfortable with ambiguity and having several stakeholders
Good at setting expectations and project management

Preferred

Fluent in Spanish highly preferred
Additional degrees or certifications in marketing or market research
CPG or BevAl experience
Global market research experience (client or vendor-side), with experience in developing economies

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval