Responsibilities

• Working closely with Alumni Relations and Development, set the strategy for communications efforts to increase engagement of alumni community. This includes identifying audience segments, communication goals and strategies as well as determining the most effective communication channels/vehicles and timing for deployment.
• Lead the development of overarching messaging for Kellogg’s alumni and donors as well as targeted messages for audience segments.
• Oversee the strategy and execution of print, digital and face-to-face alumni and development communications (e.g., fundraising proposals, , stewardship reports, white papers, website content, alumni social media channels, and talking points for gift officers, and others).
• Responsible for producing compelling proposals and gift agreements to entice donations to the school.
• Develop new communications vehicles, from concept through execution
• In partnership with the Senior Director, lead the content development strategy for the dean’s touch points with alumni and donors, including written communications as well as event talking points etc.
• Develop and employ relevant analysis and metrics to demonstrate the effectiveness of the marketing and communications initiatives. (Follower growth on social channels, website traffic, participation in events, email metrics)
• Analyze and refine marketing and communication processes in order to achieve continuous improvement.
• Contribute to achievement of revenue goals set annually by overall ARD team
• Work with IMC team to collaborate, inform and continually deliver consistent, compelling communications.