Director, AI & Organic Search (AEO, GEO, SEO) at Victoria’s Secret & Co. | New York City, NY | $152K/yr – $216K/yr

Director, AI & Organic Search (AEO, GEO, SEO)

New York City, NY (Hybrid)

$152K/yr – $216K/yrDirector/Executive12+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the AI and organic search strategy, roadmap, and cross-functional activation across content, tech, and product marketing to drive search visibility and AI-powered experiences.

Growth Strategy: Define and prioritize the AI search roadmap and cross-functional actions that move brand, product, and content goals.
Executive Narratives: Translate AI search metrics into compelling business cases for C-suite alignment and investment decisions.
Team & Partners: Build and lead a high-performing team and manage agency/vendor relationships to execute across channels.

Job Description

Responsibilities

Strategize & Plan – Lead AI and organic search strategy, plan and develop roadmap, and prioritize cross-functional actions from content development to technical optimization. Align tactical plans and execution to support brand, customer, and product marketing strategies.
Collaborate & Activate – Partner cross-functionally with Digital, IT, Marketing, PR, and Creative teams to produce optimized content at scale, align amplification efforts, and ensure our brands, products, and content are correctly surfaced, cited, and recommended by AI models and virtual assistants. Collaborate with Paid Search team to align on total search insights and optimization opportunities.
Measure & Optimize – Lead the creation and socialization of regular and structured reporting out of one or more tools. Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives to analyze agent behavior, reasoning patterns, and ranking signals.
Monitor & Research – Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
Influence & Inform – Translate complex AI search ecosystems and metrics into actional narratives and performance readouts for C-suite and board-level audiences. Create and present business cases to influence alignment and investment decisions on new opportunities.
Build & Lead High-Performing Team – Manage in-house team of associates and external relationships with agencies, vendors, and platform partners.

Requirements

12+ years of experience in digital marketing or digital product management with strong background in AI search and SEO
Experience within an agency or retail organization preferred
Mix of business, creative, and technical acumen
Technically familiar with large language models (LLMs), AI agent frameworks, and web architecture
Self-starter who can flex between strategic thinking and tactical execution
Comfortable navigating ambiguity
Outstanding analytical skills and strong experience in performance optimization
Excellent communication skills (verbal and written) and strong executive communication
Experience leading direct reports, cross-functional teams, and vendor relationships
Bachelor’s degree in Marketing or related field
This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
Occasional travel involved

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com