Responsibilities

• Lead Affluent (Visa Infinite) strategy and go-to-market execution
• Apply deep knowledge of affluent and high-value consumer segments to identify client needs, market opportunities, and strategies that drive engagement and share of spending
• Translate Sponsorships & Partnerships, Affluent Product strategy and consumer insights into clear Marketing Services value propositions, offerings, and sales plays
• Develop and maintain actionable go-to-market plans and sales materials, including client segmentation, priority use cases, pitch narratives, case studies, and pricing frameworks
• Shape Differentiated Affluent Experiences And Solutions
• Partner with Sponsorship, Product and regional teams to develop solutions designed for premium and affluent audiences
• Work with Global Sponsorships to incorporate relevant sports, music, travel, dining, and experiential assets into solutions for clients looking to target affluent segments
• Drive commercialization and growth
• Build a pipeline of scalable Affluent Marketing Services offerings based on client demand, market trends, and commercial potential
• Partner with global and regional teams to prioritize target clients, support sell-in, and move opportunities from concept through launch

Requirements

• 10+ years of experience in marketing, commercialization, go-to-market strategy, consulting, or related fields
• Bachelor’s degree required
• 12 or more years of experience with a Bachelor’s Degree or 10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 6+ years of experience
• Proven experience developing strategies, propositions, or marketing solutions for affluent, premium, luxury, wealth, travel, or other high-value consumer segments
• Deep understanding of affluent consumer needs, behaviors, and drivers of engagement, loyalty, and spend
• Proven ability to develop and bring client-facing offerings, products, or go-to-market strategies from concept through launch
• Strong commercial acumen, including experience with client segmentation, value proposition development, business cases, pricing, pipeline development, and sales enablement
• Experience working across global and regional teams in a complex, matrixed organization
• Excellent storytelling and presentation skills, with experience developing clear, executive-level and client-facing materials
• Strong critical thinking, problem-solving, and data-driven decision-making skills

Preferred

• Experience with sponsorships, partnerships, or experiential marketing is a plus, but not required
• Advanced proficiency in Microsoft PowerPoint and Excel; highly organized and able to manage multiple complex workstreams independently

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.