Director, AEO & Developer Marketing at Apryse | USA | $140K/yr – $200K/yr

Apryse

Director, AEO & Developer Marketing

USA (Remote)

$140K/yr – $200K/yrDirector/Executive6+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the developer-facing growth for Apryse by building AEO/GEO systems and a trusted technical voice that surfaces in AI and search surfaces, while turning questions into practical code content and community engagement.

Growth through technical influence: craft AEO/GEO frameworks, content types, channels, and feedback loops that resonate with engineers.
Community as a moat: build and sustain a developer presence on Stack Overflow, Reddit, GitHub, and related spaces with hands-on, trusted guidance.
Content-to-ecosystem alignment: produce code samples, integration guides, and tutorials and align with product/DevRel to tighten docs and third-party footprints.

Job Description

Responsibilities

Own the AEO & GEO Strategy
Define and execute Apryse’s approach to Answer Engine Optimization and Generative Engine Optimization — the frameworks, the content types, the channels, and the feedback loops.
Monitor Apryse’s presence in LLM-generated answers and AI search surfaces (ChatGPT, Perplexity, Gemini, GitHub Copilot, Cursor, and others) and systematically improve it.
Identify the queries that matter — “best PDF SDK for Python”,“how do I redact text in a React app” — and engineer Apryse into the answer.
Build Developer Community Presence
Execute an off-page strategy across Stack Overflow, Reddit, GitHub Discussions, dev.to, Discord communities, and wherever Apryse’s buyers are asking questions.
Show up as a trusted voice, not a brand account. You understand developer problems well enough to answer them, not just point people at the docs.
Identify and cultivate relationships with technical influencers, open-source contributors, and community moderators relevant to Apryse’s ecosystem.
Create Technical Content That Gets Used
Produce and distribute code snippets, integration guides, tutorials, and answers that developers actually bookmark, cite, and share.

Apryse

Apryse, previously known as PDFTron, takes document solutions to the next level, making work better and life simpler. As a global leader in document processing technology, Apryse gives developers, enterprise customers, and small businesses the tools they need to reach their document goals faster and easier. Apryse’s market-leading SDK drives digital transformation and powers next-generation software applications with dynamic document viewing, annotation, processing, and conversion capabilities, as well as advanced features such as document understanding, data extraction, and redaction. Apryse technology supports all major platforms and dozens of unique file types, including support for PDF, MS Office, and CAD formats. It’s an easier and faster way to build document functionality, making your developers more productive and your users happier. Our product portfolio includes the Apryse developer suite with server, mobile, and web SDKs, iText’s PDF SDK, and low-code integrations. For small business solutions, Xodo and eversign have you covered. For more information, visit apryse.com, and for more information on Xodo, visit xodo.com.

Founded in 1998

Denver, Colorado, USA

513 employees (41 in marketing)

www.apryse.com