Responsibilities

• Lead and execute a comprehensive undergraduate admission marketing and communication strategy designed to build awareness, increase student demand, and support Tulane's enrollment goals.
• Lead, develop, and inspire a team of 5+ marketing and communication professionals while collaborating with a broader team of admission officers.
• Guide creative strategy across experiential, digital, and print marketing, including email, text, video, social media, direct mail, and other prospective and admitted student communications.
• Partner with admission leadership to develop student lead-generation campaigns that grow inquiry and prospect pipelines.
• Provide direction to creative professionals across copywriting, video, web development, design, and related disciplines to deliver a cohesive and compelling Tulane story.
• Shape an engaging, sophisticated digital presence across admission websites, online portals, CRM communications, and social media channels.
• Ensure digital experiences remain aligned with Tulane's broader brand while speaking directly to prospective students, families, and counselors.
• Oversee the Admission website as a compelling, accurate, relevant, and visually engaging resource throughout the college decision journey.
• Guide social media strategy and content that increases engagement and supports undergraduate enrollment goals.
• Bring the Tulane and New Orleans stories to life through content, design, video, data visualization, web development, and experiential marketing.

Requirements

• Bachelor's degree.
• At least five years of substantial leadership experience in marketing and communications, preferably within higher education.
• Demonstrated managerial and supervisory experience, with the ability to lead and develop a professional team.
• Experience across marketing disciplines such as writing, design, digital media, experiential marketing, storytelling, and web development.
• Strong project management, organizational, and analytical skills with the ability to manage multiple priorities and deadlines.
• Experience using data and analytics to inform marketing, communication, and recruitment strategy.
• Experience managing a high-volume operation and comparable budget.
• Ability to work effectively with campus partners, vendors, senior leaders, faculty, deans, students, families, counselors, and alumni.
• Excellent interpersonal and communication skills with the ability to influence, collaborate, and build trust across diverse constituencies.
• Cultural awareness, agility, and emotional intelligence, coupled with a commitment to creating a welcoming and valued community.

Preferred

• Five to ten years of marketing and communication experience, including experience with enrollment marketing in higher education.
• Master's degree in business, marketing, or a related field.
• Demonstrated leadership within higher education and experience collaborating across schools, departments, and university leadership.
• Experience using data management and analytics in strategic planning and program evaluation.
• Experience managing budgets and supervising full-time professional staff.
• Experience developing and implementing programs, particularly within higher education.
• Understanding of Tulane University and the unique culture of New Orleans and Louisiana.

Benefits

• Tulane University offers a comprehensive benefits program designed to support employees' health, well-being, and overall experience.
• Learn more about Tulane's benefits: https://tulane.app.box.com/s/irtrfoexfkpbh1s5rlqqb28qp8rm6eqs
• This role also offers a hybrid work arrangement, with four days onsite and one day remote each week.