Direct Response Copywriter at Uproot Clean | USA

Uproot Clean

Direct Response Copywriter

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive direct-response copy across ads, landing pages, and emails for a health-supplements brand, grounded in research and testing.

Must-have: 3+ years of direct response copywriting with proven conversions.
Standout: experience writing in supplements/regulated health categories.
Standout: strong research-driven approach with testing and cross-functional collaboration.

Job Description

Responsibilities

Research-Driven Copy Development
- Conduct deep research before writing: customer reviews, support tickets, forums, competitor analysis, clinical studies, and credible third-party sources
- Identify and validate what is actually true about the product, customer, and problem
- Extract real proof, mechanisms, and specific insights to support claims
- Uncover unique, defensible angles rather than justify preconceived ideas
- Ground all copy in facts and understanding, not vague language or clever phrasing
Direct Response Copywriting
- Write high-converting ad copy weekly for paid social, search, and performance channels
- Write conversion-focused landing pages on a regular cadence
- Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
- Adapt messaging across formats while maintaining clarity and persuasion
Testing & Optimization
- Iterate on hooks, angles, headlines, and CTAs based on performance feedback
- Collaborate with media buyers, retention managers, and creative teams to test new concepts
- Analyze winning and losing copy to continuously improve results
Cross-Functional Collaboration
- Work closely with design, media buying, and email teams to align copy with creative execution
- Participate in creative brainstorms to generate new angles and hypotheses
- Support product launches with clear, compelling, benefit-driven messaging
Market & Customer Understanding
- Study customer reviews, objections, and language patterns to inform copy
- Analyze competitor ads and funnels to identify opportunities
- Apply proven psychological triggers while avoiding gimmicks or hype

Uproot Clean

Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else. A recent report by the American Pet Products Association found that a staggering 70% of American households own at least one pet, this means that the pet hair issue affects hundreds of millions of Americans. In fact, multiple studies and surveys have identified that the mess from excess pet hair ranked as the NUMBER ONE pain-point and challenge that pet owners encounter.For such a large problem, we noticed that the tools on the market that were sup- posed to help with the pet hair issue, like a standard lint roller, were simply ineffective and also incredibly wasteful. We knew there had to be a better way.This is exactly why we founded Uproot Clean.The massive pet hair problem deserves effective tools, and we set out to develop an assortment of very well made and highly effective tools to remove pet hair from upholstery, carpeting, rugs, clothes and almost everywhere pet hair shouldn’t be!Our mission is to help the hundreds of millions of pet owners enjoy their time with their furry friends a little bit more, by taking some of the hassle out of cleaning and caring for them.Our goal is to become a household name in the pet care and cleaning industry. While we have hundreds of thousands of happy customers already, we are just getting started!

Founded in 2021

Doral, Florida, USA

7 employees (3 in marketing)

www.uprootclean.com