Direct Response Copywriter at City Beauty | Burbank, CA | $70K/yr – $90K/yr

City Beauty

Direct Response Copywriter

Burbank, CA (Hybrid)

$70K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end direct response copy for video sales letters and ads, translating product features into emotional narratives and optimizing scripts through rapid testing with video editors, media buyers, and product teams.

Storytelling and script development: turn features into compelling front-end copy with strong cadence.
Cross-functional collaboration: align with media buyers, editors, and product to ensure accuracy and impact.
Research-driven optimization: intensive primary-source research to inform copy and test-driven refinement.

Job Description

Responsibilities

Work onsite 3 days per week to sit alongside video editors, reviewing and refining content in real time for maximum impact
Write and edit successful scripts for front-end video sales letters & ads
Develop a deep understanding of each product to create accurate, compelling, and persuasive content
Conduct research to ensure that written content is accurate
Collaborate on a deep level with media buyers, video editors and product development team to ensure direct response copy is accurate, compelling, and persuasive
Storytelling - translate product features & ingredients into compelling narratives that connect with viewers emotionally
Constantly develop fresh ideas & angles for letter copy, campaigns, hooks, video concepts, etc.
Support the growth / acquisition team on other direct response copy needs
Drive projects from concept to completion

City Beauty

2.9 Glassdoor

A luxury skincare brand passionate about developing products that use clean, research-driven ingredients to target specific aging concerns. Our goal is to help our customers feel empowered, confident, and youthful — so their best selves can shine through.

Founded in 2017

Los Angeles, California, USA

56 employees (20 in marketing)

citybeauty.com

48% recommend to a friend