Direct Marketing Strategy Manager - Corporate at MGM Resorts International | Las Vegas, NV

MGM Resorts International

Direct Marketing Strategy Manager - Corporate

Las Vegas, NV (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end customer engagement campaigns across property portfolio, balancing ROI and experimentation; lead cross-functional coordination with analytics, marketing, and HR, to optimize lifecycle engagement.

Owns strategy and execution of customer engagement campaigns for the assigned group
Requires 3+ years of relevant experience
Strong cross-functional leadership coordinating with Analytics, Data Science, Marketing, and HR

Job Description

Responsibilities

Sets the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts (including perpetual offer, transient offers, special offers, and events targeted at the Manager’s assigned customer group)
Proposes when to engage with customers, what type of engagement is optimal, and to whom within their assigned customer group to send specific campaigns based on expertise and historical performance
Collaborates with property marketing/brand teams to determine cross-property tradeoffs and campaign prioritization to get the highest return on investment
Responsible for coordinating with Commercial Analytics and Data Science teams to build “pro-formas” for the campaigns, including expected engagement (e.g., clicks, opens, etc.) response (e.g., bookings, spend, etc.), profit (attributable revenue less offer investments, campaign costs, etc.) and occupancy
Responsible for proposing specific tests to Personalization pilot teams to improve key metrics, in coordination with the Commercial Analytics and Data Science teams
Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice customer engagement campaigns; achieves key performance metrics
Execute on property-specific offer requests to implement customer-focused engagement strategy
Coordinate with Multi-channel Engagement team to manage contact strategy throughout the entire customer engagement life-cycle
Incorporate learnings from personalization pilots and input from Customer Growth teams into overall demand generation strategy

Requirements

Must be 21 years of age or older
Has 3+ years of prior relevant experience

Preferred

Experience in email campaign strategy is preferred

Benefits

Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free parking on and off shift at MGM Resorts properties
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

MGM Resorts International

3.6 Glassdoor

The resorts and casinos of MGM Resorts International™ are some of the most famous in the world. Our 28 destinations are renowned for their winning combination of quality entertainment, luxurious facilities, and exceptional customer service. We are actively expanding our presence globally, with potential developments in a number of domestic and international markets. At MGM Resorts International, we are all striving together to deliver an enticing blend of entertainment to every corner of the world. Many of our resorts are located in Las Vegas. Las Vegas features three of the largest convention centers in the U.S., spectacular entertainment, attractions, shopping, and world-famous resorts. Whether dancing fountains, incredible stage productions, casino action, museums or natural attractions such as Lake Mead, Vegas offers something for everyone. A stroll down our streets takes you around the globe, with recreations like climbing to the top of the Eiffel Tower or taking a Venetian gondola ride. From shimmering resort pools and spa rejuvenation to nonstop nightlife, Las Vegas promises an unforgettable career destination. With all of our unique and spectacular resorts and casinos, MGM Resorts International has a world of opportunities for you to discover excitement and rewards as you provide our guests with a wonderful and memorable experience. Take a closer look at our properties. We think you'll find an opportunity that's right for you. The 81,000 global employees of MGM Resorts are proud to be recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.

Founded in 2000

Las Vegas, Nevada, US

26K employees (1,859 in marketing)

www.mgmresorts.com

61% recommend to a friend

71% CEO approval