Responsibilities

• Create excellent customer relationships and provide top-notch customer service by following the Company's Customer Service Standards.
• Develop, implement, and execute Direct Mail strategies as directed by the VP Marketing & Sales to target existing, new, and prospective customers.
• Create and refine player lists in preparation for direct mail and email campaigns.
• Execute proofing and data checks on all direct mailings.
• Establish, create, and execute segmentation, validating player data for direct mailings.
• Develop all aspects of Campaign prizing in the existing Scientific Gaming and Campaign Manager Systems, not limited to data entry.
• Review, maintain, and update player tracking database information such as manual adjustments, offers, and contact information.
• Coordinate copy, design, printing, production, and mailing of direct mail campaigns.
• Handle a majority of customer inquiries via telephone, mail, and e-mail.
• Communicate all direct mail information to team members to ensure staff have a detailed understanding of offers, campaigns, and direct mail benefits.
• Regularly audit current campaigns to monitor trends, areas of improvement, and opportunities to enhance the direct mail program.
• Practice Kewadin Casino guest service standards at all times while performing job duties and responsibilities.

Requirements

• Education: Bachelor’s Degree in Marketing, Research, Statistics, or related Business or Finance field required. Five (5) years of demonstrated ability in relevant work experience may be substituted for the education requirement of a bachelor’s degree.
• Experience: Minimum of 2 years of experience in direct marketing or related field required.
• Certification/License: Must undergo a Criminal background investigation done under the rules of the National Indian Gaming Commission.
• Knowledge of relational databases with the ability to write queries using a point and click query tool preferred.
• Knowledge of player tracking software and/or database marketing required.
• Knowledge of direct mail and e-mail trends, software, and technology, while implementing best practices, is preferred.
• Understanding of Scientific Games CMP system preferred.
• Familiarity with social networking and other Web 2.0 marketing tools preferred.
• Knowledge of or ability to use word processing, spreadsheet, and database software required.
• Knowledge of the basic structure and content of the English language is required.
• Basic understanding of statistics, accounting, and algebra is required.
• Must have good project management skills; provide strong leadership, prioritize project tasks, meet project deadlines, and effectively communicate with personnel, coworkers, subordinates, and the general public.
• Mathematical skills and the ability to work with mathematical concepts such as fractions, percentages, ratios, and proportions are required for practical situations.
• Deductive and inductive reasoning skills and the ability to define problems, collect data, establish facts, and draw valid conclusions are required.
• Strong creativity skills required.
• Must have organizational skills and be able to plan, prioritize, and manage workload to meet goals in a timely manner.
• Must be able to understand UPS postal changes and guidelines, and how they affect the direct marketing activities of the Casino preferred.
• Must be able to communicate effectively, verbally and in writing, with a diverse range of audiences and settings.
• Must be able to understand the needs of business and how data information transformations can best address those needs.
• Must have the flexibility to deal with work-related issues and must be able to exercise judgment and initiative and establish and maintain effective communication with co-workers, supervisors, and guests.

Nice To Have

• Native American preferred.
• Experience with BI tools for segmentation and data validation preferred.