Responsibilities

• Strategic Business Partnership & Data-Informed Decision Making
• Serve as the dedicated finance business partner to the Enterprise CMO and her senior leadership team, providing strategic financial guidance across all Enterprise Marketing functions including field marketing, account-based marketing (ABM), events, and digital programs.
• Act as a proactive thought partner to marketing leadership, shifting discussions from reporting results to understanding performance drivers, implications, and forward-looking actions.
• Evaluate performance across acquisition, pipeline generation, conversion, retention, and engagement initiatives to inform investment prioritization and resource allocation decisions.
• Build executive-ready analyses and presentations that translate complex financial and marketing data into clear narratives and confident, data-backed recommendations for senior partners.
• Lead and contribute to quarterly business reviews and executive reporting, surfacing key trends, risks, opportunities, and recommended actions for the Enterprise CMO and her leadership team.
• Guide cross-functional alignment on investment priorities across Enterprise Marketing, Sales Finance, Product Marketing, and Finance leadership teams.

Marketing Effectiveness & Investment Optimization

• Build and maintain sophisticated Return On Investment (ROI) measurement frameworks and attribution models that connect marketing investments to pipeline generation, revenue outcomes, and customer lifetime value.
• Proactively identify diminishing returns, underperforming programs, and budget reallocation opportunities to improve marketing efficiency across the enterprise funnel (CAC, LTV, funnel economics).
• Partner with Marketing Operations, Analytics, and Sales Finance teams to ensure consistent, integrated reporting across the customer journey.
• Build and maintain an executive-level Marketing ROI scorecard providing ongoing visibility into program performance and spend efficiency for Enterprise Marketing leadership.
• Drive operational improvements and automation in planning, forecasting, and reporting workflows to increase speed of insight generation.

Budget Management & Financial Planning

• Own end-to-end financial management of the Enterprise Marketing budget, including annual planning, quarterly forecasting, risk and opportunity assessments, and scenario planning.
• Build a defensible, strategically aligned annual budget in close partnership with the Enterprise CMO and her leadership team.
• Establish investment guardrails, approval workflows, and re-forecast protocols that balance financial rigor with the agility that modern enterprise marketing demands.
• Translate Enterprise Marketing strategies into financial models and forecasts, identifying optimization opportunities throughout the planning cycle.

Leadership & Team Development

• Lead and develop a strong marketing finance team, fostering analytical rigor, business insight, and a culture of continuous improvement.