Digital Strategist (Video & Paid Media) at Eximia Research | USA

Eximia Research

Digital Strategist (Video & Paid Media)

USA (Remote)

Salary Not AvailableMid LevelContract

Posted 4 months ago

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Job Summary

Drive end-to-end video content creation and paid social campaigns, merging creative storytelling with performance analytics to support recruitment and marketing.

Own end-to-end video production from concept to final asset.
Must-have: Experience creating short-form video for Reels/TikTok and managing Meta and TikTok campaigns.
Standout: Ability to balance creative storytelling with performance-driven optimization in a fast-paced, test-and-learn environment.

Job Description

Responsibilities

Create, edit, and produce short-form video content (Reels, TikToks, etc.) from concept to final asset
Own end-to-end digital asset creation, including ideation, scripting (as needed), filming, editing, and formatting
Develop and execute paid media campaigns, primarily on Meta (Facebook/Instagram) and TikTok
Monitor, analyze, and optimize campaign performance based on key metrics (CTR, CPC, conversions, etc.)
Collaborate with internal teams to align content with broader marketing and recruitment strategies
Test creative variations and iterate quickly based on performance data
Support broader digital strategy initiatives, including campaign planning and channel recommendations

Requirements

Proven experience creating and editing short-form video content (Reels, TikTok, etc.)
Hands-on experience managing paid media campaigns on Meta and TikTok
Familiarity with Google Ads or other digital platforms is a plus
Strong understanding of digital performance metrics and optimization strategies
Experience managing content from concept through execution (end-to-end production)
Ability to balance creative storytelling with performance-driven thinking
Comfortable working in a fast-paced, test-and-learn environment

Preferred

Experience in healthcare, clinical research, or regulated industries
Basic graphic design or motion design skills
Familiarity with UGC-style content and creator trends

Eximia Research

Experience. Excellence. Exceptional Results.With nearly two decades of providing exceptional results in clinical research, Eximia Research is your trusted partner. As a fully integrated clinical site network, we merge decades of experience with an unwavering commitment to providing quality data and timely execution to drive the future of healthcare innovation forward.To date, our highly qualified Investigators have completed more than 2,600 Phase I-IV programs in a broad range of specialties – including but not limited to: Neurology, Cardiology, Gastroenterology, Dermatology, Pediatrics, Women's Health/OBGyn, Family Practice, and Internal, Emergency, and Sports Medicine.Learn more at www.eximiaresearch.com, or contact our business development team at bd@eximiaresearch.com.Let's drive innovation together.

Founded in 2023

Raleigh, North Carolina, USA

63 employees (4 in marketing)

eximiaresearch.com