Responsibilities

• Annual marketing plans and campaign roadmaps
• Multi-channel digital strategies across paid, organic, and owned channels
• Lead generation and demand generation strategies
• Audience development and targeting strategies
• Performance benchmarks and KPIs for marketing success
• Oversee the planning and execution of campaigns across a variety of digital channels
• Collaborate with internal specialists and guide campaign direction to ensure efforts remain aligned with the broader strategy
• Ensuring campaigns are well-structured, continuously improving, and tied to measurable business outcomes
• Monitoring campaign performance and translating data into actionable insights
• Regularly analyze campaign results and recommend optimizations to improve efficiency and outcomes

Requirements

• 5+ years of experience in digital marketing, digital strategy, or performance marketing
• Strong understanding of multiple digital marketing channels including paid media, email marketing, SEO, and social media
• Experience building multi-channel marketing strategies and campaign plans
• Ability to analyze performance data and translate insights into strategic recommendations
• Experience writing or contributing to marketing content such as blogs, emails, and campaign messaging
• Working knowledge of analytics tools such as Google Analytics (GA4) and reporting dashboards
• Comfortable working across a variety of marketing tools and platforms
• Able to balance strategy and execution — thinking big while still getting things done
• Strong communicator who can present ideas clearly to both clients and internal teams
• Self-starter with an entrepreneurial mindset who enjoys solving complex problems

Preferred

• Experience working with marketing automation or CRM platforms such as HubSpot
• Demonstrated ability to show measurable marketing impact or campaign ROI
• Experience with content production beyond writing, such as photography, video production, or video editing for digital channels
• Experience supporting B2B marketing initiatives or complex lead generation programs
• Familiarity with SEO tools and keyword research platforms
• Experience building marketing dashboards or performance reporting
• Having client references from past clients who loved working with you
• Having employer references that are still recovering from your absence

Benefits

• Work-life balance: 4-day work week (Monday - Thursday)
• Work from home: (2 days in the office, 2 days remote)
• Paid maternity/paternity leave.
• Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
• Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
• 3+ weeks PTO and federal holidays off.
• Commission on any business you directly bring to the company.
• New office space in downtown Roanoke, IN.
• Apple hardware
• Work from home stipend