Digital Strategist

Lanham, MD (Remote)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the donor-driven digital engagement program by shaping email, programmatic, paid social/search, and social strategy to move fundraising goals, while coordinating cross-functional teams and budgets.

  • Email & Digital Campaigns: Lead multi-channel strategies and execution to acquire and retain donors.
  • Reporting & Optimization: Produce performance insights and identify growth opportunities across campaigns.
  • Collaboration & Delivery: Coordinate writers, designers, strategists, and vendors to ensure timely, accurate deliverables and governance.

Job Description

Responsibilities

  • Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
  • Produce client performance reports, identifying trends and opportunities for growth.
  • Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.
  • Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.
  • Assist with researching and negotiating terms with vendors; routes and finalize contracts.
  • Lead both client-facing and internal meetings.

Requirements

  • 2-3 years of online marketing and fundraising experience.
  • Bachelor’s degree.
  • Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social and peer-to-peer fundraising.
  • Development and implementation of online fundraising strategies, including management of communications calendars.
  • Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
  • Understanding of current industry best practices and emerging fundraising and marketing strategies

Benefits

  • offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

Traffic Signals

Monthly Visitors
22.5K
Traffic Source Mix
Search
37%
Direct
51.9%
Referral
6.5%
Social
3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
227 (16% of company)
Median Career Experience
2 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
9

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