Digital and Social Media Marketing Manager, Undergraduate Admissions

Boston, MA (Hybrid)

$72K/yr – $75K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own the strategy, development, and maintenance of BU Admissions digital presence, leading content creation, social media, analytics, and collaboration with enrollment teams to drive recruitment and yield.

Oversee the Admissions website and editorial calendar
Drive social media strategy across multiple platforms and measure engagement

Job Description

Responsibilities

Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually.
Develop compelling website content using text, graphics, photography, video, and other digital media.
Ensure website content is accurate, accessible, current, and consistent with other University communications.
Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
Create, publish, and monitor content that supports student recruitment and enrollment goals.
Analyze website, email, and social media performance to guide strategy and improve engagement.
Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms.
Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
Supervise student employees who create digital and social media content for BU Admissions.

Benefits

Remote work is dependent on performance and responsibility.
Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.

Boston University

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.Boston University was chartered in 1869 by Lee Claflin, Jacob Sleeper, and Isaac Rich, three successful Methodist businessmen whose abolitionist ideals led them to envision and create a university that was inclusive—that opened its doors to the world—and engaged in service to and collaboration with the city of Boston. Over 150 years later, BU has an alumni community of 310,000+ living and working worldwide.Social Media Community Guidelines: https://www.bu.edu/prsocial/social-media-community-guidelines/

Boston, Massachusetts, USA

16K employees (893 in marketing)

www.bu.edu