Responsibilities

• Digital Retail Enablement Support
• Partner with Divisional Sales & Channel managers to understand retailer product priorities to determine the ‘job to be done’ on leveraging existing content or developing new content.
• Partner with Divisional marketing teams to support product launches, seasonal campaigns, and promotional initiatives.
• Own and maintain brand stores, updating on a regular cadence, pulling in existing content while also customizing per distinct best practices per retailer.
• Partner with the Digital Shelf Creative Development team, as well as the PIM Solutions team to expedite the release of content to other retailers either through technical syndication or lock-step manual processes.
• Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads.
• Retail Product Page Analytics and Insights
• Maintain monthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitor core metrics include traffic, conversion, share of voice, etc. to make data-driven recommendations for improvement.
• Become the expert on Walmart content best practices and new options, continually educating and advocating for tests.
• Support the development of PIM and content syndication tools in partnership with leads from our Digital Experience team. Content mapping and experience with these tools is a plus.

Requirements

• Bachelor’s degree, preferably in Marketing, Communications, Journalism, or related field, but open to those that can demonstrate a passion for digital marketing or eCommerce.
• 2–4 years of experience in content creation, preferably in a retail or consumer goods environment.
• Strong analytical and excel skills for diving into investigative reporting on how we can perform better.
• Proficiency with content management systems (CMS), digital publishing tools, and/or retail catalogue portals.
• Understanding of SEO, digital marketing, and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.