Digital & Radio Content Leader - XL Country

Bozeman, MT (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand leadership and daily on-air programming for a station, owning content, audience growth, and cross‑platform engagement.

  • Own brand vision, day-to-day on-air show, and multi-platform content.
  • Must-have: 5+ years of full-time radio with leadership and brand growth.
  • Standout: Direct cross-functional collaboration with sales and events.

Job Description

Drive brand leadership and daily on-air programming for a station, owning content, audience growth, and cross‑platform engagement.

  • Own brand vision, day-to-day on-air show, and multi-platform content.
  • Perform an engaging, entertaining daily on-air show
  • Write and publish a minimum of two original articles per weekday air shift on the station website
  • Collaborate with the Director of Content on initiatives to elevate brand quality, programming, and events
  • Partner with the Market President and leadership team to build and maintain a positive, professional, high-performing culture
  • Conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
  • Work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
  • Recruit, develop, and retain top on-air and digital talent
  • Engage audiences daily across the station website, mobile app, and social media platforms including Facebook, X (Twitter), and Instagram
  • Integrate digital and social content seamlessly into on-air programming

Requirements

  • 5+ years of full-time radio experience
  • Demonstrated leadership ability with a track record of building successful brands or teams
  • Proven, measurable success in audience growth and digital content performance
  • Strong understanding of FCC rules and regulations
  • Excellent written, verbal, and public speaking skills
  • Comfort interacting with listeners, clients, and community partners in public settings
  • Strong organizational, problem-solving, and prioritization skills
  • Ability to multitask, meet deadlines, and perform under pressure
  • Technical proficiency operating control boards, remote broadcast equipment, and related production tools
  • High School Diploma (required)
  • Valid driver's license, auto insurance, and vehicle (required)

    Benefits

    • 3 weeks PTO + 9 paid holidays
    • Medical, Dental, Vision, and Pet Insurance
    • 401(k) Retirement Plan
    • Company-provided laptop
    • Casual, high-energy work environment
    • Opportunities for upward mobility within a growing media organization
    • Company discounts
    • Volunteer Time Off—give back to your community
    • And much more
    Townsquare Media logo

    Townsquare Media

    3.3 Glassdoor

    Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.

    Founded in 2010
    Purchase, New York, US
    2K employees (922 in marketing)
    57% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    18.2K
    Traffic Source Mix
    Search
    25.5%
    Direct
    58.9%
    Referral
    11.6%
    Social
    3.3%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~1.9K

    Marketing Team

    Marketing Team Size
    828 (43% of company)
    Median Career Experience
    13 years
    Median Tenure
    8.2 years
    Marketing Roles Posted (Last 30 Days)
    13

    Funding

    Last Raise
    Post IPO Equity, 10 years ago

    Funding History

    • Aug 2016
      Post IPO Equity

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