Digital PR Specialist at Rankings.io | St. Louis, MO | $70K/yr – $80K/yr

Rankings.io

Digital PR Specialist

St. Louis, MO (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the earned media engine for law-firm and professional-services PR, coordinating outreach, journalist relationships, and awards while tying results to SEO and brand visibility.

Media relations: build lists, secure placements, and manage commentary across legal and business topics.
Content & distribution: craft pitches, press materials, and press releases that accelerate coverage and backlinks.
Brand signals: optimize profiles, submit awards, and align PR with SEO and content goals.

Job Description

Responsibilities

Build and maintain targeted media lists across legal, business, news, and industry publications
Develop relationships with journalists, editors, and contributors who cover legal and news topics
Write clear, tailored pitches that position attorneys as trusted sources
Execute proactive outreach campaigns to secure earned media placements
Identify relevant news opportunities and respond quickly with commentary
Create and distribute press releases covering firm announcements, verdicts, settlements, and partnerships
Claim, optimize, and maintain attorney and firm profiles across legal directories, and identify and submit clients for relevant legal awards and recognitions
Work closely with SEO and content teams to align PR efforts with brand goals
Draft and update press materials, expert commentary, and media messaging
Track outreach activity, placements, backlinks, and overall performance

Requirements

2 to 4 years of experience in Digital PR or Media Relations
Proven ability to secure placements in reputable publications
Experience earning backlinks through media coverage
Strong understanding of how to position clients as subject matter experts
Ability to work within tight deadlines when responding to timely news opportunities
Existing journalist relationships or a clear track record of building them
Experience working with law firms or other professional services firms preferred
Strong writing and editing skills
Highly organized and capable of managing multiple campaigns at once
Working knowledge of Qwoted, HARO, MuckRack, Pitchbox (or Buzzstream)
Working knowledge of how earned media supports SEO/GEO growth
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
Background in journalism is a plus

Preferred

Experience working with law firms or other professional services firms preferred
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
Background in journalism is a plus