Digital Media Trader, Retail Search
Boston, MA (On-site)
Posted 3 weeks ago
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Job Summary
Own end-to-end digital media campaigns across channels, guiding planning, execution, optimization, and reporting to drive performance and ROI.
- Lead trafficking, targeting, and creative deployment while ensuring QA and best practices.
- Collaborate with analytics, eCommerce, and brand teams to optimize bids, audiences, placements, and insights.
Job Description
Responsibilities
- Execute digital media campaigns across multiple channels.
- Build, launch, QA, and monitor campaigns to ensure flawless execution.
- Manage campaign trafficking, tagging, audience targeting, and creative deployment.
- Maintain platform best practices and operational excellence throughout campaign lifecycles.
- Purchase and manage media inventory across key digital platforms and publisher networks.
- Monitor campaign pacing, delivery, and performance against established KPIs.
- Continuously optimize bids, audiences, placements, frequency, budgets, and creative performance.
- Recommend changes that improve efficiency, effectiveness, and return on investment.
- Activate first-party, retailer, behavioral, contextual, and platform audiences.
- Leverage consumer and shopper data to improve targeting precision and campaign performance.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
- Strong analytical and quantitative skills.
- Exceptional attention to detail and project management capabilities.
Preferred
- Experience with Amazon DSP, The Trade Desk, Google Ads, DV360, Meta, TikTok, Walmart Connect, or other retail media platforms.
- Knowledge of audience targeting, attribution, measurement, and digital marketing technologies.
- Familiarity with eCommerce and retail media ecosystems.
- Experience working with large-scale consumer brands.
Procter & Gamble
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
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