Responsibilities

• Provide expert counsel and guidance to clients on digital media advertising strategies .
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals .
• Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches .
• Manage day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc.
• Monitor campaign performance, optimize in order to achieve objectives , and analyze and report results .
• Understand the value and role of evolving digital platforms , and stay abreast of industry trends, best practices and targeting techniques to continually enhance digital media plans and campaign performance .
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts .
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices .

Requirements

• Bachelor’s degree from four-year college or university required.
• 3-5 years of digital advertising experience.
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile.
• Experience managing awareness (branding or message) and acquisition programs.
• Experience working with an ad-serving platform.
• Understanding of search engine marketing space and social media platforms.
• Strong analytical skills with an ability to understand paid media concepts quickly.

Benefits

• hybrid work schedule with at least three days in office presence
• in office presence
• benefits eligible position