Digital Media Manager (SEM Focus) at GenScript | Piscataway, NJ | $90K/yr – $110K/yr

GenScript

Digital Media Manager (SEM Focus)

Piscataway, NJ (Remote)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEM strategy and execution across Google Ads and related search channels, tying paid search to measurable pipeline with strong measurement and attribution.

SEM Ownership: Define and optimize campaigns, keywords, bids, budgets, and landing pages for impact on MQLs and pipeline.
Measurement & Governance: Build GA4, GTM, UTM, conversion tracking, and attribution models to produce executive-ready insights.
AI-Driven Search & Partnerships: Extend visibility to GEO/AEO, monitor AI search trends, and manage ABM/media vendors to scale demand generation.

Job Description

Responsibilities

Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms.
Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations.
Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization.
Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics.
Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations.
Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution.
Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences.
Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes.
Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution.

Requirements

3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred.
Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus.
Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills.

Preferred

Experience with ABM platforms (6sense, RollWorks) is preferred.

Benefits

Medical, dental, and vision insurance
401(k) retirement plan with a company match that vests fully on day one
Paid parental leave after just three (3) months of employment
Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
Flexible spending and health savings accounts
Life and AD&D insurance
Short- and long-term disability coverage
Legal assistance
Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
Commuter benefits

GenScript

3.2 Glassdoor

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a trusted global leader, GenScript has a team of over 5,500 employees and has served more than 200,000 customers across over 100 countries and regions.

Founded in 2002

Piscataway, New Jersey, USA

1.3K employees (111 in marketing)

www.genscript.com

53% recommend to a friend

55% CEO approval