Responsibilities

• Senior channel lead: Be the day-to-day point of contact across programmatic campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
• Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
• Campaign optimization: Oversee the end-to-end execution and optimization across video and display platforms to ensure campaign budgets and targeting are managed in line with the media plan targets, budgets and campaign best practices
• Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
• Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across programmatic channels to facilitate the scaling of best practice & use of automation to drive better media consistency
• Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across programmatic channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
• Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing

Requirements

• Minimum of 5 years’ experience in digital media buying across programmatic media
• Significant experience in directly managing programmatic campaigns using major Demand-Side Platforms (DSPs) like The Trade Desk, Amazon DSP or Google DV360
• Strong understanding of paid advertising capabilities across YouTube using advanced strategies involving audience, placement and contextual targeting strategies
• Involvement in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
• Well versed in presenting key performance recommendations to senior stakeholders
• Has acted in an advisory role to educate others on the practical implications when attempting to execute specific media tactics in-platform
• Experience using project management tools (Jira, Monday.com etc)
• Bachelor’s degree in Marketing, Business, or a related field preferred
• Previously worked at a major digital agency working on an FMCG brand a plus

Preferred

• Previously worked at a major digital agency working on an FMCG brand a plus
• Obtained industry recognized certifications across major programmatic platforms
• Previously managed a team of junior media traders/associates desirable

Benefits

• parential benefits
• Employee Assistance Program to promote mental health
• life insurance for all employees globally
• medical, prescription, dental, vision, and life and disability insurance
• paid time off for vacation, sick and Company recognized holidays
• a 401(k) plan
• 16-week paid parental leave or 26 weeks for the birthing parent
• adoption and fertility support
• tuition reimbursement
• discounts
• global share plans
• short-term incentives to recognise, appreciate and reward your work
• pay for performance philosophy