Responsibilities

• Oversee and deliver digital media campaigns for clients, ensuring alignment with client objectives, timelines, budgets, and performance expectations.
• Develop customized media strategies and media plans based on each client's goals, audience, market needs, and available budget.
• Activate campaigns across digital media channels, including programmatic, Meta, Pinterest, streaming, YouTube, TikTok, and other paid media platforms.
• Lead paid media planning, campaign setup, execution, optimization, pacing, and performance analysis.
• Manage campaign budgets, approve media invoices against platform spend, monitor pacing, and ensure efficient use of media dollars.
• Track, analyze, and report on campaign performance, providing clear insights and actionable recommendations to clients and internal stakeholders.
• Proactively recommend additional media options, budget shifts, or channel opportunities to maximize campaign performance.
• Collaborate with the digital team, account executives, sales, creative, and account teams to develop recommendations that align with client needs and business goals.
• Create and support sales proposals that expand digital media opportunities, increase revenue, and clearly communicate campaign strategy.
• Evaluate emerging digital platforms, tools, and tactics to identify new opportunities for driving retail sales.

Requirements

• Minimum of 3 years of paid advertising experience, with a strong understanding of digital media buying, paid platforms, media planning, and campaign strategy.
• Experience managing digital advertising budgets, campaign pacing, media invoices, performance reporting, and campaign optimization.
• Proven ability to develop and execute customized digital marketing strategies and media plans that support client goals and measurable revenue growth.
• Hands-on experience with digital media tools and platforms including Meta, Pinterest, streaming, YouTube, TikTok, and related paid media channels.
• Strong analytical skills with the ability to interpret performance data, identify trends, and communicate recommendations clearly.
• Strong leadership, communication, and collaboration skills, with the ability to manage multiple priorities, support sales proposals, work with account executives, and connect campaign performance to client outcomes.

Benefits