Responsibilities

• Extensive knowledge of digital advertising, including but not limited to Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic platforms
• Develop and execute campaign management and media strategies
• Collaborate with the Director of Media and fellow media buyers to plan and manage spend
• Manage marketing budgets; book, allocate, and account for advertising/media funds appropriately
• Prepare advertising settlements for each show and maintain vendor/media relationships
• Provide copy points for traditional media distribution for each project
• Maintain an organized ledger of all purchases by project and market (“working” media plan)
• Compile detailed AdPacks, including proposals and supporting documentation of media purchases, for submission to artist management on show days
• Track and report on key performance metrics, making strategic recommendations to maximize ROI
• Partner with the digital media team to develop creative solutions and custom content to increase user engagement

Requirements

• Bachelor’s degree in Digital Advertising, Marketing, Sales, or related field (required)
• 2+ years of digital media buying experience (required)
• Bilingual in Spanish (verbal and written) (required)
• Strong knowledge of digital advertising platforms and methods, including Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic advertising
• Strong time management and organizational skills; ability to manage multiple projects under tight deadlines
• Ability to work independently with minimal supervision and within a collaborative team environment
• Proven ability to build and maintain strong relationships and partnerships
• Comfortable working in high-pressure environments with strict deadlines
• Excellent communication skills with confidence and assertiveness in negotiations
• Flexibility to work extended hours and weekends as needed to meet client needs and deliverables