Responsibilities

• Manages day-to-day updates and maintenance of the Mi-T-M website, including product information, page content, images, promotions, resources, and other digital content.
• Collaborates with the Online and Storefront Channel Sales team to coordinate digital content, product information, promotions, and other marketing efforts across customer online platforms.
• Coordinates website updates and works with internal teams and external partners to make sure content is accurate, current, organized, and optimized for the user experience.
• Supports ongoing website development, improvements, and optimization based on business needs, analytics, user behavior, and SEO best practices.
• Develops and executes digital marketing campaigns aligned with overall business and marketing goals.
• Creates digital advertising creative, including display ads, paid social ads, search campaign assets, website graphics, and other digital promotional materials.
• Manages company social media platforms, including content planning, creative development, scheduling, publishing, community engagement, and paid advertising.
• Coordinates digital content calendars and timelines across the website, social media, digital advertising, email, and other online platforms to ensure consistent messaging, branding, and timely execution.
• Monitors and analyzes website, social media, advertising, and other digital marketing performance metrics and provides recommendations for improvement.
• Uses digital analytics, reporting tools, and market research to identify trends, evaluate campaign effectiveness, monitor competitors and industry activity, and provide recommendations for digital marketing strategies and initiatives.

Requirements

• Minimum of a bachelor's degree in marketing, digital marketing, communications, graphic design, or a related field.
• 3-5 years of experience in digital marketing, website management, social media, advertising, graphic design, or a related field.
• Experience managing and updating website content through a CMS.
• Experience creating digital advertising and social media creative.
• Working knowledge of website analytics, SEO principles, paid digital advertising, and social media platforms.
• Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator; experience with other design software is a plus.
• Strong analytical and project management skills with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Strong attention to detail and ability to maintain consistency across digital channels.
• Creative problem-solving skills and the ability to adapt content for different audiences and platforms.