Digital Marketing Strategy Senior Manager

Miami, FL (Unknown)

$123K/yr – $338K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

You will own the development and leadership of marketing strategy, guide UX and creative teams for web experiences, and translate data into prioritized opportunities while advising clients on growth across channels and mentoring junior talent to expand the practice.

  • Own marketing strategy development and execution
  • Lead cross-functional teams to drive acquisition, conversion, and retention
  • Coach junior staff and help expand offering in the Marketing Strategy practice

Job Description

Responsibilities

  • Developing and championing marketing strategies to grow our clients’ business
  • Leading teams of UX and creative resources in the execution of web experience design and integrated marketing plans to drive customer acquisition, conversion, and retention
  • Gathering and analyzing insights and data to determine the most valuable opportunities to improve design performance
  • Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
  • Playing an integral role within the practice to create and expand practice offerings
  • Nurture and mentor junior talent to grow the Marketing Strategy practice

Requirements

  • Minimum of 8+ years of marketing planning experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy

Preferred

  • Experience with B2B tech companies
  • Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment
  • Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes
  • Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
  • Experience building out assets for client workshops and business development
  • Familiarity with how business goals influence digital KPIs
  • Familiar with digital marketing best practices
  • Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Benefits

  • Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
Logic, Inc. logo

Logic, Inc.

Logic, Inc. is a regional distributor of industrial automation products typically used in utilities and manufacturing. We sell and support programmable controllers, operator interface hardware and software, industrial computers, variable frequency drives, software used in manufacturing, and precision motion control products.It all started 30 years ago, with Bob VanLandingham selling PLC automation controllers from the back of his Ford station wagon! We have grown from our humble beginnings to a company of over 40 employees with 5 different locations, still pursuing excellence in technical skills and customer service.

Founded in 1981
Olathe, Kansas, USA
46 employees (1 in marketing)

Salaries

Posted range

$123K/yr – $338K/yr

Taken straight from the job posting.

See all Logic, Inc. salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
48.8K
Traffic Source Mix
Search
55.4%
Direct
29.8%
Referral
8.9%
Social
4%
Paid
0.9%

Headcount Trend

Current headcount: ~46

Recent News

Logic, Inc. logo

Digital Marketing Strategy Senior Manager

Logic, Inc. · Miami, FL · Unknown