Responsibilities

• Develops inbound (digital, ABM) tactics along customer journey across multiple channels.
• Analyzes marketing campaign performance and execution while overseeing optimizations and data leveraging to drive decision-making.
• Directs agency efforts in campaign strategy, set-up, performance, and optimization.
• Develops comprehensive reporting and insights from inbound campaign performance.
• Works with cross-functional teams to guide effective messaging, assets, and collateral needed to support campaigns.
• Manages consumer insights generation through test and learn, optimizations, and stakeholder input.
• Builds strong relationships with internal stakeholders, subject matter experts, and external partners.
• Continuously seek out opportunities to improve digital marketing processes and drive efficiency.
• Performs other duties as assigned by digital marketing Marketing leadership team.

Requirements

• 5 years of experience in Digital media strategy planning, optimization, and analysis (including email, social advertising, display advertising, website user experience, conversion optimization, lead routing, etc.) and digital platforms (Salesforce, Marketo, Google Display Network, Meta, LinkedIn, Google Analytics).
• 5 years of experience in B2B lead generation and inbound strategy experience.
• 1 year of experience in Account-based marketing experience.
• 1 year of experience in PEO or HCM industry experience.

Preferred

• Bachelor's Degree in Business, Marketing or another relatable field - Preferred
• Master's Degree in Business, Marketing or another relatable field - Preferred
• Sales - Preferred
• Communication - Preferred
• Presentations - Preferred
• Management - Preferred
• Microsoft Excel - Preferred
• Marketing - Preferred
• Sales Strategy - Preferred
• Customer Relationship Management - Preferred