Digital Marketing Specialist at Wright-Hennepin Cooperative Electric Association | Rockford, MN | $65K/yr – $85K/yr

Wright-Hennepin Cooperative Electric Association

Digital Marketing Specialist

Rockford, MN (On-site)

$65K/yr – $85K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end digital marketing performance across web, email and paid channels, turning data into decisions that move engagement, conversions and program adoption.

Growth Infrastructure: Own analytics, tracking, dashboards, and data-driven decision making across websites and campaigns.
Content Engine & SEO: Manage CMS, landing pages, SEO strategy, and content optimization with the Content Lead.
Campaign & Lifecycle Ops: Oversee campaign tracking, email performance, customer journeys, and reporting for leadership.

Job Description

Responsibilities

Own all aspects of digital marketing performance. Identify, develop, execute and measure progress across web, email, and paid channels.
Define and track KPIs aligned to business goals (engagement, conversions, program adoption)
Translate data into actionable insights and recommendations
Partner with VP Marketing to prioritize initiatives based on impact
Own structure, performance, and user experience across all websites (whe.org and subsidiary sites)
Identify and implement improvements to increase usability and conversion
Manage CMS and ensure content is optimized for search and user intent
Develop and maintain landing pages for campaigns
Implement and manage analytics tools (e.g., GA4, dashboards, tracking)
Build clear, actionable reporting for marketing and leadership

Requirements

Bachelor's degree in communications, marketing, or related field or commensurate experience
5+ years of experience in digital marketing, with strong emphasis on web and analytics
Proficient with Microsoft Office software, specifically OneDrive, SharePoint, Teams, Word and Excel
Proficient with Adobe Creative Suite
Deep experience with website management (CMS, UX, structure)
Proficiency in analytics tools (e.g., GA4, Google Tag Manager, dashboards)
Experience with SEO, email platforms, and marketing automation
Strong problem-solving and critical thinking skills
Ability to translate data into business recommendations
Excellent written and verbal communication skills

Benefits

Comprehensive medical, dental, and vision insurance
401(k) with generous company match and contributions to a Health Savings Account
Paid time off and paid holidays
Eligibility for annual bonus opportunities
Flexible Spending Accounts (FSA), including dependent care options
Tuition reimbursement and development opportunities
Additional wellness, financial, and support resources for employees

Wright-Hennepin Cooperative Electric Association

Wright-Hennepin Cooperative Electric Association is a member-owned, not-for-profit electric utility that provides power to rural Wright County and western Hennepin County. The cooperative has been a corporate citizen to the area since 1937 and currently serves more than 59,000 electric accounts. It is headquartered in Rockford, Minn.

Founded in 1937

Rockford, Minnesota, USA

97 employees (4 in marketing)

www.whe.org