Responsibilities

• Support execution of marketing campaigns across email, website, social media, webinars, and digital initiatives.
• Manage day-to-day social media scheduling, posting, and employee advocacy platforms (Oktopost, Clearview Social).
• Own the execution and logistics of email marketing campaigns, including list management, scheduling, deployment, and performance tracking in HubSpot.
• Monitor and report on campaign performance, A/B testing, and optimize based on KPI metrics (CTR, CPC, conversions)
• Update and optimize website content, landing pages, blogs, and marketing materials for agreed upon target performance
• Prepare monthly marketing performance reports using tools like Google Analytics and HubSpot.
• Collaborate with content and design teams to ensure cohesive messaging and branding.
• Manage marketing calendar and ensure campaign deadlines are met.
• Coordinate with internal teams and external partners on content, design, website initiatives, and digital marketing programs, including SEO, AEO, and paid media, managing timelines, deliverables, and performance reporting.
• Support development of marketing collateral, presentations, and promotional materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in marketing and digital marketing
• Experience with email marketing platforms and CRM systems (HubSpot preferred).
• Familiarity with Google Analytics, social media platforms, and SEO principles.
• Strong organizational skills, attention to detail and analytical mindset
• Ability to prioritize and manage multiple projects at once.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel, PowerPoint, and marketing tools.
• Willingness to learn new tools and platforms quickly